News

Cheshire homeowners urged to get savvy to beat the January rush to market

Posted on Friday, December 15, 2023

Cheshire homeowners urged to get savvy to beat the January rush to market

At Gascoigne Halman, we encourage homeowners to act now to beat the January rush to market.

With the festive season swiftly approaching, we are encouraging homeowners across Cheshire, South Manchester and The High Peak to start their moving journey now and be in a stronger position to make a purchase in 2024.

“Those who want the pick of the market come January, need to have their own property sold so they are viewed as serious buyers who are ‘ready to move’ by sellers,” commented Gascoigne Halman’s executive chairman, John Halman. “It’s a smart move and one which puts house hunters ahead of the competition when it comes to competing for offers to be accepted on a property.”

Last year, property views on Rightmove jumped by 20% over the Christmas week.  This surge in demand underlines the unique advantage the holiday season presents to sellers as the annual psychology of 'New Year, New Start' takes hold. By instructing an estate agent and listing properties in December, homeowners can lay the foundations for a successful move in 2024. 

 

“Sellers who act now to put their properties on the market are set to benefit hugely over the Christmas break,” added John.  “Savvy sellers can relax and enjoy the festive season while effortlessly reaping the rewards of increased viewings throughout the annual holiday.  Talk to our team now and we will ensure you are in the strongest position possible when it comes to securing your new home in 2024.”

Helping homeowners get moving, we have shared our Top 3 tips for a December property listing: 

  1. 1.      Its not just the Christmas turkey that needs preparing…

To make the most of this seasonal opportunity, we recommend spending a few hours getting your home ready for market. From decluttering and staging your home to addressing necessary repairs and sweeping driveways, early planning can significantly enhance your property's appeal to potential buyers this time of year.

  1. 2.      Hold fire on the Christmas decorations…

Although holiday decorations can create an inviting atmosphere, we recommend photographing your property before they go up. By captivating a larger online audience during the festive season, you also position yourself with high-quality photographs for the year ahead. Furthermore, engaging property descriptions written by your estate agent will help capture the attention of buyers browsing the property market during this festive season.

  1. 3.      Make space in your festive diaries...

The holiday period often means that buyers have more time to view properties, so being flexible with your viewing schedule is crucial. Make some space in your diary for holiday viewings, ideally during daylight hours and give your estate agent a clear window for when viewings can be arranged over the holiday period.

Get in touch today and we will ensure you are in the strongest position possible when it comes to securing your new home in 2024.